UI DESIGN | ART DIRECTION | WEB DESIGN
Health Microsite
A complete rebuild of a healthcare IT consulting website into a device-friendly and responsive environment.
Role
Lead Designer
Timeline
March – June 2017
(with consistent updates until late 2018)
Tools Used
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Adobe InDesign
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Adobe Illustrator
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Adobe Photoshop
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Adobe Acrobat
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Hubspot
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Asana
The Problem
Leidos Health needs both a website that potential clients can easily access and to generate new clients by using targeted marketing activities.
Leidos Health, a commercial healthcare IT consulting firm, currently has a website built in a Sharepoint platform, which is not responsive and has limited the number of clients that can access the company's platform.
The Goal
Rebuild the Leidos Health website in a content management platform to make it fully responsive and to give customers a seamless digital experience.
In addition to making the website responsive, the new platform will give the company an opportunity to improve lead generation, provide thought leadership, and create a cohesive, integrated marketing and sales workflow.
My Role:
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Led the creative direction in rebuilding the commercial health business microsite for Leidos Health in Hubspot, a content management system.
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Project managed and designed hero images and graphics, thought leadership collateral, and collaborated with a developer for final delivery of site.
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Created 36 webpages and supporting thought leadership collateral for the initial launch.
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Throughout the project, worked closely with marketing, writing, developer, and demand generation teams.
